OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has expanded its partnership with Canadian banking and financial services company TD Bank Group.
As part of the new multi-year deal, both parties will organise activations during the Toronto Defiant Summer Showdown in the autumn. The bank will also continue to sponsor Toronto Ultra and Toronto Defiant, OverActive’s Call of Duty and Overwatch League franchises.
Additionally, TD Bank will assist with the remodel of the TD Player Lounge at OverActive’s headquarters.
In August, Toronto Defiant’s Fan Appreciation Weekend will also return. The event includes a face-off between Overwatch League franchises Toronto Defiant and Vancouver Titans. Moreover, both entities will team up to launch another event, the Canadian Overwatch Fest, a fan-centric weekend set to celebrate the Overwatch community in the country.
The expanded sponsorship agreement will also see the bank’s brand be integrated into OverActive’s global Call of Duty and Overwatch League YouTube broadcasts. The deal also includes brand integration within custom content, as well as product placement opportunities.
Alongside TD Bank Toronto Ultra and Toronto Defiant’s commercial portfolio includes the likes of Bell, Canon, EPOS, Nobis and SCUF Gaming. The company’s third team, MAD Lions, is sponsored by Razer, SEAT and Kappa among others.
Michael Armstrong, Vice-President of Brand and Corporate Sponsorships at TD Bank Group, commented: “TD is proud to work together again with OverActive to help build on the momentum across esports and to help amplify the fan experience for the Toronto Ultra and Toronto Defiant.
“We look forward to continuing to engage with fans and customers in the gaming community and helping to sustain a sense of connectedness across esports platforms for the next generation of gamers.”
Earlier this year, Overactive revealed its financial results for the first quarter of 2022. The company recorded higher figures in both revenue and net loss compared to the same time period last year.