ZOWIE, the esports division of technology and electronics corporation BenQ, has partnered with Riot Games’ VALORANT Champions Tour EMEA (VCT).
The deal will see ZOWIE become the official display partner for the remainder of the VALORANT circuit’s 2022 season.
As the official display partner, ZOWIE will present a highlight segment during Stage 2 of VCT EMEA Challengers and the Last Chance Qualifier, which takes place in August. The top five plays from each week will appear across VCT social media channels.
The deal comes before the circuit’s fifth round of matches take place. A total of 12 teams from across Europe are competing for a share of €200,000 (~£169,900) and two places at the second VCT Masters tournament hosted in Copenhagen.
ZOWIE becomes the third partner secured by Riot Games for the 2022 VCT EMEA season. It joins Amazon service Prime Gaming and FPS performance and training platform Aim Lab on its expanding partnership roster.
In May, Riot Games revealed Copenhagen and Istanbul as the host cities for VALORANT’s remaining international events within the VCT calendar. The Turkish city will host the season-ending Champions event in September.
Partnering with VCT is another addition to ZOWIE’s partnership roster. The brand recently became the monitor partner of the 15th season of ESL Pro League, and in 2021 it joined forces with tournament organiser PGL for the Stockholm Major.
Christian Sponziello, Business Development and Partnerships Manager at Riot Games, commented on the deal: “We are delighted to welcome ZOWIE as the Official Display Partner for the remaining VCT EMEA 2022 season.
“We’re looking forward to collaborating closely and highlighting some of the best moments from both VCT EMEA Challengers Stage 2 and the VCT EMEA Last Chance Qualifiers in ZOWIE ’s Top 5 content series.”
