Aim Lab signs three-year deal with VCT EMEA

07 February 2022


FPS performance and training platform Aim Lab has secured a three-year partnership with Riot Games’ VALORANT Champions Tour (VCT) EMEA.

As part of the agreement, the platform will collaborate on VCT content throughout the 2022 season. This content is expected to focus on the progression of players through training exercises and warm-up sessions. 

VCT EMEA and Aim Lab
Image credit: VCT EMEA, Aim Lab

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Aim Lab will also be named the official training tool for VCT EMEA. 

Alongside partnering with VCT EMEA last year, Aim Lab has collaborated with the title’s North and Latin American counterparts. 

Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships, commented:  “Players are only as good as the tools they’re given, that’s why we are incredibly proud to have Aim Lab and their state-of-the-art FPS training platform on board for the next three years. 

“Such a lengthy investment into our burgeoning ecosystem serves as a strong indicator of their commitment to our league and also to our wonderful VALORANT community,” 

Separate from this agreement, Aim Lab plans to create new training scenarios based on the best plays at 2021 VALORANT Champions Tour.

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The platform joins Red Bull as a partner of the 2022 VCT EMEA season. Earlier this month, the energy drink brand renewed its agreement with Riot Games’ European competition.

Wayne Mackey, Ph. D, CEO of Statespace, added: “We are excited to expand our partnership with Riot Games in the EMEA region for the 2022 VALORANT Champions Tour.

“Our mission has always been to help gamers get better at the games they love and we hope to continue to do this while bringing special and engaging training tasks to the region.”

Esports Insider says: VCT has secured its second EMEA partner of 2022 by announcing a long term collaboration with Aim Lab. Overall the deal makes perfect sense, both from a commercial standpoint but also from a brand perspective. It’ll be interesting to see how Aim Lab will be integrated into future VCT EMEA content.

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