Esports tournament organiser ESL Gaming has announced a three-year deal with production company Gravity Media.
As a result, ESL Gaming will use Gravity Media as its exclusive service provider for esports events, including IEM Cologne, ESL One Malaysia, IEM Rio CS: GO Major and more. ESL Gaming also said it will utilise Gravity Media’s expertise and equipment to improve the quality of the broadcast.
Gravity Media is a production and live broadcast company that covers a large number of high-profile sports and music events around the world. For example, Gravity Media worked on Roland Garros, the World Chase Tag championship, Goodwoof and the Europa League Final. The company is also set to produce a part of the football World Cup in Qatar later this year.
This is not the first foray into esports for Gravity Media. The company has been producing the Cash Converters Supercars Eseries since 2020 and worked with BLAST on the ePremier League. Gravity Media also collaborated with Gfinity on the F1 Esports series.
The partnership with Gravity Media will allow ESL Gaming to access a sizeable pool of equipment (Gravity Media operates an equipment rental team) and expertise in producing top-level sports events around the world. Although the two companies did not announce specific details of the partnership, Gravity Media did say it will provide ‘expertise, equipment, and specialised human resources’ to ESL Gaming.
Gravity Media joins a growing list of 2022 ESL Gaming partners. Alongside the production company, ESL has teamed up with Spotify, ASUS, Lenovo Legion and Nielsen this year alone.
Tobias Grieser, SVP Production at ESL Gaming, said: “Partnering up with Gravity Media opens many new doors for us to deliver the action from the world’s biggest esports stages to anyone’s home. With their cutting-edge technology and global presence, we can ensure that fans can enjoy our events to the fullest from wherever they are located and that they can do so in the best possible quality.”