The Esports Awards has appointed Solenne Lagrange, formerly of GINX Esports TV, as its new Marketing Director.
In her new role, Lagrange will focus on building the brand’s visibility and engagement across Europe and America.
Prior to joining Esports Awards, Lagrange held a similar role at GINX Esports TV as its Marketing and Creative Director. Lagrange executed GINX’s business growth strategy and played a leading role in the company’s partnerships with esports analytics start-up Mobalytics as well as with esports talk show network Preediction.
In addition, she has worked independently as an Esports Industries Specialist, collaborating with international clients — including online media platforms and mobile video games publishers — to deliver against growth and profitability targets.
The newly appointed Marketing Director commented: “I am thrilled to join Esports Awards at such an exciting time. Over the past seven years, Mike and his team have built a stand-out platform in the industry. With the team’s amazing experience and the support of our partners, I am convinced we are uniquely positioned to deliver a best-in-class experience. I am very excited about what we can achieve at Esports Awards.”
Lagrange also held the position of Marketing Director at French video game company ECLYPSIA where she implemented the company’s first fundraising at a €10m (~£8.4m) valuation. Overall, she holds over 15 years of experience in marketing.
The news of Lagrange’s appointment comes just after Esports Awards revealed that its seventh ceremony will take place at Resorts World Theatre in Las Vegas, Nevada — following a three-year period at Esports Stadium Arlington.
The awards show renewed its existing sponsorships with Secretlab and Verizon as well as partnering with multinational food processing corporation Tyson Foods.