React Gaming Group, the parent company of esports betting platform LOOT.BET, has announced a partnership with esports odds provider Oddin.gg.
As a result of the deal, Oddin.gg will provide LOOT.BET with its esports odds feed. Moreover, the company will look to help React’s platform scale its operations worldwide.
Leigh Hughes, CEO of React Gaming, highlighted in a release that the deal will look to enhance its online betting platform’s capabilities and functionalities. This, in turn, will help the platform achieve its goal of growing consumer engagement and topline performance.
In January 2022, React Gaming Group — previously known as Intema Solutions — purchased LOOT.BET for $14.75m (~£10.97m). After the purchase, React signed a white-label agreement with Philippine iGaming licence-holder HHRP Inc to operate LOOT.BET in the Southeast Asian country.
In addition to the agreement, React Gaming also disclosed that the company has accepted the resignation of its Director, Marc Brassard. Brassard left to pursue other opportunities, the company said, though exact details have not been revealed.
Oddin.gg has also had a fruitful year, securing deals with the likes of Betway, the Centre of Betting Vietnam and Duelbits among others. In April, the company also announced the acquisition of esports betting marketing agency Thousand Lives.
Regarding the new partnership, Marek Suchar, Co-Founder and Managing Director of Oddin.gg, commented: “LOOT.BET is one of the most established global esports brands and one of the premier platforms in the esports betting space.
“This partnership confirms that Oddin.gg is moving in the right direction and that the quality of our solution is second to none. We are extremely excited to provide a solution that will certainly help improve LOOT.BET’s trading performance and uptime in the long run.”