Gaming peripherals brand Warrior, owned by Brazilian electronics company Multilaser, has announced it is sponsoring Brazilian esports projects AfroGames and CNB Esports‘ Peneira Preparando Campeões.
Launched by Multilaser in 2021, Warrior has been gaining ground in the Brazilian scene. It is currently featured as a sponsor of League of Legends’ Brazilian CBLOL team Red Canids Kalunga and has partnerships with multiple gaming influencers in the territory.
CNB is one of the most institutional esports organisations in Brazil, founded 22 years ago with investors including former football player Ronaldo Nazário and the FURIA co-owner André Akkari.
The organisation maintains a reputation of constantly developing talent for the Brazilian League of Legends scene. This is in part thanks to the Peneira Preparando Campeões project, a try-out for rising LoL talents to get into the organisation’s roster and receive professional training.
LG is the main partner of CNB Esports and also sponsors the Peneira project, promoting its brand LG UltraGear.
AfroGames is one of the main social initiatives in the Brazilian esports ecosystem. Founded in 2019, the project focuses on social integration through esports. It works inside Brazilian favelas to teach local youth the concept of competitive gameplay and content streaming, while also promoting English and programming classes.
It currently teaches over 370 students in three favelas in Rio de Janeiro, holding rosters in Valorant, League of Legends and Free Fire.
As all students are served free of charge and those who become part of a team or teach classes in the project even receive a monthly income, AfroGames heavily relies on sponsorships to keep running.
Other sponsors include Fusion energy drink, the communications giant Globo, and the Rio de Janeiro Government. HyperX and Gol airlines also support the initiative.
Similar to HyperX, Warrior is also contributing to AfroGames by providing equipment and gaming gear. Esports Insider asked the project if the sponsorship from Warrior would affect HyperX’s support, but the company said the brands will both contribute with different equipment and will both remain as AfroGames partners.
