North American esports organisation Complexity has announced a partnership with restaurant chain Denny’s.
The deal will see the two parties join forces to support females within the gaming and esports industry through a new content series.
Complexity and Denny’s will host the content series on Twitch, highlighting the organisation’s diverse roster of content creators in addition to recognising how they’ve attempted to make esports and gaming an inclusive space.
During the streams, taking place throughout August and September, Denny’s will give viewers the chance to win various prizes including free delivery and merchandise. In addition, the deal will mark the debut of newly-signed Complexity content creators Beccatilts and Emily Wang.
The partnership marks the first for the restaurant chain but it’s not the first time the chain has utilised gaming to its advantage. In 2020, Denny’s created numerous accounts across a range of gaming platforms, offering discounts to use on its ordering platform.
2022 continues to prove fruitful for Complexity. After enlisting Twitch to source new partnership opportunities, the organisation has expanded its U.S. Army deal in addition to joining forces with Lenovo to host gaming summer camps in Texas.
Justin Kenna, CEO of GameSquare Esports, spoke on the deal: “This partnership with Denny’s uniquely embodies Complexity’s core values and commitment to inclusivity.
“We want to continue to create opportunities to showcase Complexity’s talented roster of women and creators of colour, and this campaign will both recognize these creators and their viewers for their unwavering support.”