Architectural developer Hatten Land has partnered with MOONTON Games, the developer of mobile esports title Mobile Legends: Bang Bang, to build an esports hub for the game.
Hatten Land will repurpose an existing mall in Malaysia into an MLBB-focused tourism spot and attraction in the city of Melaka. The new development, called ElementX, will include an esports hotel, facilities and MLBB-themed venues.
The repurposing of the existing mall and hotel was first announced in April 2022, when Hatten Land announced that it plans to redesign an existing hotel and mall complex to become an esports hub, called ElementX. Building on this, the company has just now announced that the entire building complex will be focused on the mobile MOBA title. MOONTON and Hatten Land expect to attract around 20m visitors to the complex every year.
The ElementX complex is Southeast Asia’s first large-scale esports hub, consisting of hotel accommodation, gaming and esports venues, as well as access to the metaverse through the facilities on site. Hatten Land has already partnered with Huawei, Focus Media Sports, KITAMEN, and the Melaka Esports Association to create experiences in the venue. MOONTON is the latest partner in the roster, but is also its largest.
According to the two companies, visitors can expect displays of MLBB characters, as well as an MLBB-themed facade and interior design. Hatten Land shared in a release that the hub aims to ‘create experiential interactions and an immersive environment’ for players and fans.
Dato’ Colin Tan, Executive Chairman and Managing Director of Hatten Land, said: “Catering to the growing popularity of MLBB, the world’s first-of-its-kind MLBB-themed integrated Esports Hub at ElementX is conceptualised with an array of experiential interactions and immersive environment as well as multi-dimensional offerings that redefine gaming experiences, creating a special bond among MLBB fans and attracting more footfalls and hotel guests to ElementX.”
