Veloce Esports announces long-term partnership with Next Level Racing

Motorsports organisation Veloce is known for real-life and virtual motorsport competition. Image credit: Veloce

British-owned simulation racing organisation Veloce Esports has announced a partnership with sim racing peripherals provider Next Level Racing

The partnership sees Next Level Racing become Veloce’s official cockpit provider, supplying the organisation’s players with hardware and other peripherals to compete.

Going forward, the organisations will also work on hosting in-person and online competitions together.

This is the third partnership in four months for Veloce. Sim racing peripheral maker Fanatec became the team’s official steering wheel partner in April. Veloce then partnered with technology consultancy MDRxTech to assist with Web3 and blockchain technology.

Veloce Esports is just one division of Veloce, with the company taking part in activities across real-world motorsport and gaming. In the virtual world, it fields rosters in partnership with well-known F1 brands like McLaren, Mercedes, and Alfa Romeo

Veloce Esports will also soon run its own tournament in partnership with F1 2022 developer Codemasters. The tournament will involve six esports teams, including Lando Norris’ Quadrant, competing across different stages across several of the developer’s titles.

At the same time, its real-life division competes in the W series—an all-female racing tournament—and Extreme E which is a globetrotting all-electric rally series.

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Kam Khadem, Head of Brand at Next Level Racing, said “This partnership allows both organisations to work more closely together to support Veloce esports drivers with our cockpits in highest level of sim racing competitions. 

“We also look forward to creating an engaged experience for the sim racing community with several online and in-person activations.”

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.