August 2022 saw a range of betting partnerships take place, particularly across the Americas. Whether it’s crypto casinos or traditional bookmakers, esports is continuing to be a commercial avenue for betting companies looking to target the ‘golden’ demographic.
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Spotlighted story:
Former professional League of Legends (LoL) player and Bayes Data Scientist, Gaweł Paprzycki, analyses the probability of achieving a comeback in LoL. Using data, he breaks down how those probabilities differ amongst regions — and why that matters to industry.
North American esports organisation Cloud9 has unveiled a multi-year partnership with crypto casino BC.GAME.
As Cloud9’s official online Casino/Gaming and Sports Betting partner, BC.GAME will receive logo placement on all CS:GO team jerseys and across the organisation’s digital channels. In addition, both parties will work together to launch exclusive content and giveaways for Cloud9 fans.
Brazilian esports organisation LOUD has named betting website Midnite as its latest sponsor.
The deal will see LOUD promote Midnite’s brand through the organisation’s content on social media and video platforms. LOUD’s parent company Spacecaps has also invested an undisclosed amount in the betting website, becoming an advisor for Midnite throughout its expansion plans.
Esports data and statistics provider PandaScore has announced an esports betting partnership with global bookmaker William Hill.
As part of the deal, William Hill will utilise PandaScore’s esports data offering to provide customers with odds and markets across titles such as Dota2, League of Legends and CS:GO. The gambling company also intends to roll out its own odds feed product for CS:GO at a later stage.
French esports organisation Team Vitality has announced that GG.BET will become the official international betting partner for its CS:GO team.
According to Team Vitality, the partnership will feature activations and content. Moreover, GG.BET’s logo will feature prominently on Team Vitality’s CS:GO jerseys. The partnership is directly focused on Team Vitality’s CS:GO team, and does not include its League of Legends division.
Toronto-based esports and gaming company Tiidal Gaming has announced plans to rebrand to Sportsflare and sell its esports team assets.
After the divestiture, the company intends to focus exclusively on its technology division. Specifically, this will be through its esports betting solutions firm Sportsflare. The rebrand is expected to come into effect towards the end of the year.
Brazilian esports organisation paiN Gaming has announced a partnership with crypto betting company Duelbits.
Due to restrictions on advertising betting brands in certain esports scenes, Duelbits will be specifically promoted by paiN Gaming’s Counter-Strike: Global Offensive and Free Fire emulation rosters.
Real Luck Group Ltd, the owner of the esports and sports betting company Luckbox, has announced its financial results for H1 and Q2, 2022. The company recorded a net loss of CAD$4.03m (~£2.63m) in the first six months of 2022, of which CAD$1.96m (~£1.28m) was accumulated in Q2.
Nonetheless, Luckbox is free of debt and has a positive balance of CAD$10.6m (~£6.92), which CEO Thomas Rosander considers “enough capital to execute on our growth strategy.”
Esports data and technology company Abios has bolstered its betting portfolio after securing a deal with fast-paced betting product supplier BETER.
Brokered by sports betting supplier Betbazar, the deal gives Abios access to BETER’s FIFA and NBA 2K data, which consists of approximately 14,000 matches every month.
In its latest financial report, esports bookmaker Rivalry has announced a net loss of CAD $12.79m (~£8.37m) for the first half of 2022, ending June 30th.
This is an increase from its CAD $4.93m (~£3.22m) net loss figure recorded for H1 2021. Rivalry’s net loss just for Q2 2022 was CAD $6.24m (~£4.08m).
Esports betting odds provider Oddin.gg has raised $4.5m (£3.7m) through its Series A funding round.
The funding round, led by current investors as well as Genting Ventures and Velo Partners, will be used to scale the company further and develop ‘new verticals’. Apart from strengthening its team, the funds will be used to improve Oddin.gg’s portfolio of services.
