Gaming and esports company GameSquare Esports has launched its own merchandise and consumer products company Mission Supply.
Alongside merchandising, Mission Supply will provide marketing and sales consultation services to brands and esports organisations seeking to grow connections with gaming audiences.
In addition, Complexity, Complexity Stars, and GameSquare’s growing roster of influencers and content creators are also set to benefit from Mission Supply’s designs. GameSquare acquired Complexity in 2021 for $27m (~ £19.5m) in an all-stock transaction.
The company has announced the appointment of Derek Chestnut, formerly of FaZe Clan, as its new Head of Consumer Products. In his new role, Chestnut will bring his expertise to secure and execute dynamic product collaborations. While working at FaZe Clan, Chestnut managed to secure collaborations with globally recognised brands such as Disney, Takashi Murakami, Juice WRLD and BEATS.
According to the release, Mission Supply is seeking to fill esports and gaming fans’ need for high-quality merch, sitting at the intersection of esports and fashion design.
Moreover, Chestnut’s ability to rapidly grow businesses – as happened with FaZe Clan – will be beneficial to Mission Supply, which looks to emerge as a tastemaker within fashion, gaming and youth culture.
Justin Kenna, CEO of GameSquare, commented on the launch of Mission Supply and Chestnut’s appointment: “Derek led the consumer products division at FaZe Clan where he created a multi-million-dollar business by creating some of the most innovative and exciting collaborations within gaming, esports, and youth culture. We are excited by the early progress that Mission Supply has made with top-tier esports organizations and brands.
“We have developed a differentiated and powerful platform that connects brands to fans through our global audience of more than 220 million. Adding a merchandise and consumer products offering to our platform represents another incredible step forward for the company.”