Gamr selected by Google’s Black Founders Fund

16 September 2022


Image: Gamr

African esports platform Gamr has been selected for the Google for Startups Black Founders Fund.

The Founders Fund will provide $100,000 (£88,000) in non-dilutive capital to Gamr, meaning its owners will not give up equity in exchange for the funding. Gamr will also receive another $100,000 in Google Cloud credits to support the organisation with technical assistance, and the use of Google’s array of tools and teams.

Despite being less than a year old, Gamr already boasts a community of 89,000 users across 12 African nations. It provides a tournament organisation platform to African players through its app and web platform.

Its all-black leadership team is responsible for hosting tournaments like Techplus Esports, and nurturing young would-be esports professionals by awarding prize money.

Africa has been historically under-served by both the esports community and developers of competitive games in the past. League of Legends and VALORANT still have no dedicated African servers, and few large-scale esports tournaments are hosted in the region. Despite this, South Africa has a number of teams and tournament organisers.

Gamr will join a select few tech startups deemed to have ‘high potential’ by Google, each one with a Black founder. Gamr is somewhat an outlier because two-thirds of its leadership team are based outside the US, where the majority of support recipients are based.

Other companies receiving support from Google through the programme include music-based dating app Beatmatch, mobile gaming social media network XR Sports, and Pharoah’s Conclave, an Atlanta-based organisation that prepares youth for careers in esports.

Gamr CEO Eniola Edun explained that the company’s selection was a major milestone. “As the first African esports company to be backed by this fund we’re expecting exponential growth across all fronts,” she stated.

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.