European esports organisation Team Vitality has announced a CS:GO-focused partnership with PC component brand Kingston FURY.
As a result of the partnership, the organisation will use Kingston components, such as SSD and RAM sticks, in its facilities. In addition, Kingston and Vitality will create content for social media which highlights the organisation’s CS:GO players.
Kingston FURY is the gaming-focused sub-brand of Kingston Technologies, one of the most well-known PC memory manufacturers. The brand was created after Kingston’s HyperX division was sold to HP, and produces gamer-oriented PC RAM sticks and SSD drives. FURY has already secured notable partnerships with the likes of G2 Esports, Cloud9, Team Liquid and Virtus.pro, and is very active in esports sponsorships.
The partnership with the French team will see Kingston FURY branding appear on the organisation’s social media channels, however, the focus will be on Team Vitality CS:GO team, according to the two parties.
Team Vitality did not disclose whether other rosters will also be featured throughout the partnership, but have announced that the fans can expect sweepstakes that will give them a chance to win FURY gaming components.
Kingston has officially been named Team Vitality’s Official SSD and RAM supplier.
This is not the first time Vitality has put focus on its CS:GO team. Earlier this year, the French organisation partnered with GG.BET just for its CS:GO roster. However, this will be primarily due to Riot Games’ rules that forbid betting sponsors.
Robert Allen, Marketing Director, Kingston EMEA, commented: “We look forward to being part of the team for many years to come, and with our performance DRAM and SSD upgrades in the V.Hive we look forward to enabling players to unleash their FURY in high level competition.”