Investment company Guinevere Capital has purchased Oceanic esports tournament organiser META High School Esports from Adelaide Crows Football Club.
As part of the deal, Guinevere will also secure the exclusive rights to Riot Games’ titles in Australia and New Zealand along with rights to FIFA, NBA 2K and Rocket League.
Guinevere has a strong history of building pathways for fan and talent development in the esports and gaming sectors in Australia, New Zealand and Europe. By acquiring META Esports, the company will now be able to provide its audience with platforms that span from the grassroots level through to professional play.
META Esports is the latest addition to Guinevere’s portfolio which also includes the League of Legends Circuit Oceania, as well as esports high-performance centres in Sydney and Auckland. The company has also invested in British esports organisation EXCEL ESPORTS and other marketing content agencies.
Founded in 2017, META Esports has provided a competitive esports environment for students throughout Australia and New Zealand by organising leagues and events in various popular titles. Moreover, the company provides students with courses and workshops to offer them a pathway into esports as a career. Some of its current partners include tech corporation MSI and Torrens University Australia.
Neither Guinevere nor META Esports have disclosed the financial details from the acquisition.
Dave Harris, Esports and Entertainment Managing Director at Guinevere Capital, commented on the deal: “The acquisition allows Guinevere to maintain and grow its position as a trusted partner of various game publishers and prove concepts in Australia and New Zealand which can be exported onto the global stage.
“Adelaide Football Club has created a fantastic foundation with many schools and universities signing up to META leagues and events, supported by both brands and government funding. Guinevere is looking forward to working with the existing META team to grow the core business and bring in broader opportunities.”
