Esports betting services provider Oddin.gg has secured a licence to become an official betting supplier in the Canadian province of Ontario.
The licence, provided by the Alcohol and Gaming Commission of Ontario (AGCO), will allow Oddin.gg to offer its solutions in the province in the future.
Oddin.gg is an esports odds provider based in Europe, focusing on odds feeds, iFrame solutions and risk management to clients from the esports and betting industries. The company has recently raised $4.5m through a Series A financing round and partnered with well-known esports betting company LOOT.BET earlier this year.
Oddin.gg announced plans to expand to the North American markets after the funding round, with the newly-acquired Ontario licence an important part of making these plans a reality. The Ontario licence comes shortly after Oddin.gg secured a New Jersey licence to commence operations in North America.
According to Vlastimil Venclik, Co-Founder and CEO of Oddin.gg, Canada is much more open to esports betting than the United States and is steadily embracing betting on esports. Venclik also added that Oddin.gg is in talks with US bookmakers who see Oddin.gg as a good partner to dive more into esports.
Oddin.gg is also not the first esports company to have a betting licence in the province, with Rivalry securing its licence in 2022, along with numerous others. The province only allowed online sports betting this year, but users can already use Bet365, Betway, Bwin, DraftKings, FanDuel and Rivalry, among other platforms, to bet on esports.
There are, however, movements in the USA that might improve the state of the market. Recently, Nevada’s esports technical advisory committee started working on a regulatory framework which will allow esports betting in the country next year.