TenZ and Prodigy Agency announce ‘six figure’ turnover from Project T launch

Image credit: Prodigy Agency

North American VALORANT player Tyson ‘TenZ’ Ngo and his representative Prodigy Agency have announced a ‘six figure’ turnover from the launch of Project T.

Project T was a limited merchandise drop between TenZ and Warren James. Esports Insider reached out for financial details over the turnover, however Prodigy wouldn’t disclose the exact figure.

The merch collection was revealed on August 2022 and featured a range of products including shorts, hoodies, hats, and crewnecks. The apparel line launched alongside an 11-page manga, illustrated by Levi Tonin, and its purpose was to give fans a sense of the brand and what they could expect from it. According to a press release, the drop garnered 20m total impressions online.

Discussing what the future has in store, TenZ stated that he and his team are looking to incorporate more graphics in other drops. He also explained that he initially opted for ‘a simple drop’ to allow the clean and distinctive logo of Project T to take centre stage.

Earlier this year, Prodigy Agency also facilitated a deal between TenZ and hardware company Finalmouse. Both parties worked together to create and launch Starlight Pro, a gaming mouse, which sold out in a matter of hours. The agency also represents numerous esports professionals, including Counter-Strike pros Mathieu ‘ZywOo’ Herbaut and Jonathan ‘EliGE’ Jablonowski.

The high turnover of Project T further cements the notion that limited merch launches work quite well in attracting esports and gaming fans. According to the release, providing value for money was key to the successful launch of the apparel line — particularly combining both affordability and quality across the range.

Jérôme Coupez, Founder and CEO of Prodigy Agency, commented about Project T’s success: “I’m very proud of the quality of the merch and this first drop with Warren James. It really fits the personality and universe of TenZ, and the amazing sales prove that the fans loved it.

“It’s also proof that TenZ and esports players can sell products if done properly and it’s paving the way for others, showing brands the true potential of players. I can’t wait for the next drops!”

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.