The Chiefs announces APC by Schneider Electric partnership

promo image of the collab between the chiefs and apc
Image credit: The Chiefs

Australian esports organisation The Chiefs Esports Club has announced a partnership with power supply brand APC by Schneider Electric.

As part of the deal, APC will supply its Back-UPS Pro units to the organisation’s teams to protect their PCs, consoles and even internet modems from power surges.

APC becomes the latest addition to the Chiefs’ roster of commercial partners, which also boasts the likes of battery manufacturer Energizer, McDonald’s Australia, shopping centre company Westfield and telecommunications company Optus, among others. Only a few days ago, the Chiefs also renewed its partnership with global skincare brand L’Oréal Paris Men Expert.

As of the writing, the Chiefs have competitive rosters in two titles: League of Legends and Halo Infinite. In 2014, the members of Team Immunity left their organisation and formed Exodus Gaming, which later rebranded to The Chiefs Esports Club.

Later, in 2019, the organisation was acquired by fellow Australian esports organisation ICON Esports, to further strengthen its presence in Oceania. Most recently, one of its League of Legends teams qualified for the Worlds 2022 championship, after not having won any titles since 2016.

This is also not the first esports-related deal that APC has struck, as the brand also joined forces with W7M Gaming last year. The partnership with the Brazilian organisation also included APC providing its players with tailor-made UPSs.

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Nick Bobir, CEO of The Chiefs, commented on the partnership: “We’ve all been there before, someone has either tripped the power or there is a blackout in your block.

“But you were in the middle of a game and now not only have to wait to see if your gear is fried, but you know you have cost your team the game. Now thanks to this partnership with APC, we can keep The Chiefs powered up no matter what gets thrown at them.”

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.