London-based esports organisation Lionscreed announced it has partnered with gaming peripherals manufacturer HyperX and UK food delivery platform Alta Foods.
The agreements are part of an ongoing commercial expansion plan by Lionscreed.
Both partnership deals will last six months, Lionscreed told Esports Insider.
As a result of the deals, Lionscreed will promote marketing activations for the new partnered brands. Meanwhile, HyperX and Alta Foods will, respectively, provide the organisation’s players with gaming gear and food.
Lionscreed CEO Abdiqani Ahmed claimed that “Lionscreed is reaching new heights” in a release.
“Growing Lionscreed to include new partnerships is always exciting, and our new partnership with Alta Foods is no exception. We look forward to our future with the company and can’t wait for our
community to enjoy everything they offer,” he said.
Lionscreed COO Dale ‘Tr3yal’ Adams added: “We want to keep encouraging our athletes to achieve their highest potential, and signing a deal like this will help them in their journey.”
As a local London-based esports organisation, Lionscreed is currently making efforts to grow in relevance and close new commercial deals. Currently, its most relevant investment in competitive gaming rests in Fortnite.
HyperX is a prolific endemic sponsor in esports. Recently, it renewed notable partnerships with Team Liquid — which it says it has sponsored for over a decade — as well as Dignitas parent company New Meta Entertainment.
These are the newest deals announced by Lionscreed since its partnership with Host Salford, a venue located in Salford, England, for on-site activations and events. According to the organisation, other announcements and partnerships can be expected in the following month.
The organisation is also powered by the cybercafe chain and gaming hub SideQuest.