Esports tournament organiser and esports production company BLAST has announced five partners for the BLAST Premier Fall Final, set to take place in Copenhagen this November.
Video platform Netflix, Nordic retailer Elgiganten, Magnum Ice Cream, hardware brand OMEN and snack brand Doritos have all been named as partners for the CS:GO event.
The BLAST Premier Fall Final is the second-to-last event in BLAST’s calendar. This will be the fifth BLAST tournament that will take place in Copenhagen’s Royal Arena. The winner will earn a spot at the BLAST Premier World Final in Abu Dhabi later this year.
This is the first time Netflix and Doritos have partnered with BLAST, and one of the rare esports partnerships between esports brands and Netflix. In contrast, the partnership between BLAST and OMEN has now been going strong for four years.
The five new partners join a commercial portfolio that already includes Betway, CS Money, EPOS and Maersk, all of which are global partners for BLAST. The five new partners will create branded content for BLAST’s digital channels and will also host in-person activations at the event.
The esports company has had a successful 2022 across a range of its verticals. Recently, the company launched BLAST.tv, a ‘one stop solution’ for viewing events, and is set to host the upcoming 2023 Paris Major, a first for BLAST.
Oliver Clarke, Commercial Director for BLAST Premier, commented: “We are delighted to be back home in Denmark for our penultimate event of the year and are thrilled to be partnering with five leading brands.
“The show in 2021 saw us raise the bar in terms of production, entertainment and fan experience. We have some exciting plans to integrate our partners into the heart of the event for fans watching in-person and from home.”