Esports tournament organiser BLAST Premier has appointed CSM Sport and Entertainment (CSM) as its Sales Agency of Record.
CSM will help BLAST Premier secure commercial partnerships in the future. It was also announced that Adam Mundie, formerly of EXCEL Esports, has joined CSM as its new Senior Account Director, with Brian Millman joining the company’s esports section from Evil Geniuses.
CSM is a notable digital marketing and entertainment agency that works with high-profile clients in the sports and entertainment sector. The agency worked with Jaguar, Alpine Racing, AIA, Verizon and other notable names by delivering campaigns and activations.
BLAST impressive partnership portfolio includes the likes of Coinbase, Betway and global transport company MAERSK. Through the partnership with CSM, BLAST wants to improve on this and find potential new partnerships that will help grow its global reach.
CSM also announced the appointment of Brian Billman as VP of Properties and Brand Strategy, and Adam Mundie as the new Senior Account Director for its esports and gaming segment. Millman comes to the company after working as a Director of Corporate Partnerships for Evil Geniuses. Meanwhile, Mundie was EXCEL ESPORTS’ Partnerships Manager.
Debs Scott-Bowden, CSM’s Head of Gaming & Esports, commented: “We are delighted to be working alongside BLAST Premier as it looks to continue its global expansion. BLAST is at the forefront of elite-level esports entertainment, reaching millions of fans in every corner of the globe, which provides an exciting proposition for prospective partners.
“With our strong heritage in rights sales and expertise within the esports space, we are confident we can take its commercial strategy to the next level. We’re excited to get that process underway.”