Southeast Asian esports and gaming company Tier One Entertainment has opened the flagship store for its BLCKBOX brand in the Philippines’ capital Manila.
The newly-opened store will offer esports merchandise and limited edition items, as well as jerseys and other items connected to Tier One Entertainment’s esports teams.
Tier One Entertainment is an esports, content and gaming company from the Philippines. The company was founded in 2017 and is one of the largest esports brands in the country.
Heavily involved in talent management, Tier One has over 1000 content creators under its umbrella. The organisation is perhaps best known for its Mobile Legends: Bang Bang team Blacklist International, which won the M3 World Championship in 2021.
BLCKBOX is a recent business venture from the Southeast Asian company. Tier One first started creating merchandise in 2019, and launched BLCKBOX in 2021 as a separate gaming and lifestyle fashion brand.
BLCKBOX is also the supplier of jerseys for Blacklist International, and has collaborated with a number of artists to bring gaming-centric streetwear items to the Philippines.
The physical store is the first of its kind for Tier One Entertainment, and will offer all the items that were sold online. The opening of the store will also be highlighted by a limited edition merchandise drop called the Day One Collection. The collection itself will be an annual release focused on the history of Tier One Entertainment.
The Philippine company has had a busy 2022. In late 2021, Tier One started operations in Japan, and has made moves in its home market as well by starting a Web3 influencer academy programme called Alliance, a first of its kind in the Philippines. The company also partnered with YouTube ads company Bent Pixels Asia.
