Alpine Esports takes a seat with ADEPT partnership

Image credit: Alpine Esports

Alpine Esports, the esports branch of French automotive marque Alpine, has announced a partnership with German gaming furniture manufacturer ADEPT.

As a result, the manufacturer becomes the official gaming chair of the branch.

The deal marks ADEPT’s first foray into the esports industry. Alpine Esports becomes the second partner of the chair manufacturer joining content creator Dekarldent as part of its growing portfolio.

The first activation between the two parties takes place at the 2023 Le Mans Virtual. The final round of the Le Mans Virtual Series takes place on January 14th-15th and features a variety of sim racing and real-world motorsport names including two-time Formula One world champion Max Verstappen.

Founded in 2021, ADEPT’s products are the first carbon-neutral gaming chairs to arrive on the market. It aims to promote climate change in addition to diversity within gaming and esports.

Alongside the Le Mans Virtual Series, Alpine is one of ten teams competing in the F1 Esports Series. The 2022 season saw McLaren Shadow take home the championship following 12 races on Codemasters’ F1 22.

In recent months, Alpine Esports has expanded its partnership portfolio through deals with technology company BenQ and smart lighting brand Philips Hue.

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Johannes Preis, Brand Director at ADEPT, spoke on the deal: “We’re super proud to announce our partnership with Alpine Esports. There’s a lot of potential in the sim racing world and with Alpine, we found a partner sharing our vision and beliefs to tap into it.

“This is not only a marketing opportunity, we’ll also use this partnership to promote climate awareness in racing, starting with our first joint activation during Virtual Le Mans on Jan 14th/15th. Looking forward to a great year 2023 together!”

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.