UK-based esports organisation Endpoint CeX (Endpoint) has partnered with esports agency EPIC Global.
The partnership will see EPIC Global help Endpoint secure better commercial partnerships and sponsorships.
Endpoint is a prominent esports company in the UK, with teams in CS:GO, Rocket League and Quake. Endpoint is perhaps most known for its Rocket League roster, which saw success in the regional scene in recent years as well as its CS:GO roster, which is the top-ranked team in the United Kingdom. The company is currently finishing development on a new headquarters designed to house its content creators and esports teams.
The organisation is also known for its partnership with second-hand technology retailer CeX, which saw the organisation change its name to include CeX in a deal worth ‘six figures’, according to Endpoint and CeX.
EPIC Global, on the other hand, is a known gaming, esports, and sports agency, representing a wide range of gaming and esports companies and brands such as Tundra Esports, Norwich FC, footballer Jesse Lingard and others. EPIC Global helped Jesse Lingard’s JLINGZ esports brand partner with Web3 company Virtua and hardware brand Xtrfy, for example.
The details of the partnership with Endpoint were not made public, but we can expect that EPIC Global will use its connections and agency experience to secure more profitable partnerships for the esports organisation. In a LinkedIn post, EPIC Global shared that it plans on ‘expanding Endpoint’s roster of partners in key categories’.
Endpoint is currently partnered with CeX, gaming chair company Noblechairs, hardware brand Thrustmaster, energy drink Beyond NRG, and Web3 company Socios, with whom it has created a fan token.
