M4 Championship breaks 4m viewers; targets all-time esports viewership record

12 January 2023


M4 World Championship
Image credit: Moonton

The M4 World Championship, Mobile Legends Bang Bang’s biggest esports event of its season, has beaten its previous viewership record after registering a peak viewership of 4.26m, according to Esports Charts.

The mobile competition currently sits third in Esports Charts’ all-time viewership list for an esports event, which excludes Chinese viewers. The top spot right now goes to the Free Fire World Series 2021 Singapore, which garnered 5.4m peak viewers.

The viewership record occurred during M4’s knockout stage match-up between Blacklist International and RRQ Hoshi, two of the scene’s most popular organisations. There is a chance that both of these teams could face off again, this time in the finals due to the competition’s double-elimination format, which would likely boost viewership further. 

Mobile Legends: Bang Bang continues to gain momentum, with each World Championship surpassing its predecessor. The M3 World Championship, which took place at the end of 2021, recorded a peak viewership of 3.19m, a 133% increase for M4. Moreover, four of the top ten most popular esports events are now Mobile Legends Bang Bang tournaments. 

Given the title’s immense popularity within Southeast Asia (SEA), it’s no surprise to see that a large chunk of the competition’s viewership has come from Indonesia, with the country’s native-speaking platform recording 2.8m peak viewers at one point in the tournament so far. Whilst the tournament is largely dominated by SEA organisations such as ECHO and ONIC Esports, M4 also features North American team The Valley, which is still active in the competition.

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Interestingly, the tournament is also being hosted on short-form video platform TikTok on which it has so far garnered a peak of around 680,000. According to Esports Charts, the mobile competition’s most popular platform is YouTube.

Taking place in Indonesia, the playoffs and finals of M4 are being held at the Tennis Indoor Stadium in Senayan. The finals are set to take place January 15th.

Tom Daniels
Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.