Brazilian esports journalist and author Victor Frascarelli has been appointed as the new Global PR Executive Lead for Brazilian esports organisation FURIA, the company announced today.
Frascarelli will work to increase awareness about FURIA and help the brand grow both domestically and internationally.
Frascarelli is a well-known figure in the Brazilian esports scene and is also an award-winning journalist and author. His most recent position was here at Esports Insider, where he authored a series of features and exclusives about the Brazilian esports scene in particular. Victor was a major asset for Esports Insider during his time at the company. Earlier in his career, he held positions at The Esports Observer and Kinguin.
Frascarelli has worked as a Brazil correspondent for both The Esports Observer and Esports Insider. His extensive knowledge of the Brazilian esports scene, and of esports internationally, will make him a valuable asset for FURIA as the organisation looks to scale fast and grow its presence outside of Brazil.
Frascarelli is part of a series of hires for FURIA, including new Travel Manager Pedro Trajano and Facilities Coordinator Giulia Tancredi. The former leader of the PR department at FURIA, Mario Andrada, will continue to collaborate with the company on certain projects, FURIA wrote in a release.
Victor Frascarelli, new Global PR Executive Lead at FURIA: “I was not thinking of leaving the global esports coverage that soon but when I got the opportunity from FURIA it was impossible not to get excited. I am happy to take on the challenge of keeping up with the great work that has been done and will give my best to expand even more the reach of one of the biggest esports organisations in the world.”
FURIA Co-founder Jaime Pádua added: “Hiring Victor was a great opportunity to put in charge someone familiar with the international esports press without giving up on knowledge about the Brazilian scene. We are very excited about it.”
FURIA has noted that the company wants to make more international moves in 2023, starting with a new headquarters in Miami, United States. The organisation recently became a partner of VALORANT’s VCT competition, unveiled a rebranding effort, and cut ties with cryptocurrency exchange FTX.