XSET appoints David Luce as Chief Content Officer

12 January 2023


XSET new hire
Image credit: XSET

North American esports organisation XSET has hired David Luce as its Chief Content Officer.

Luce will be tasked with creating XSET’s content studio. This includes overseeing the organisation’s video content for its social platforms from development and production to distribution.

Prior to joining XSET, Luce produced a range of TV shows and documentaries, working with the likes of ITV Studios, B17 Entertainment, 44 Blue Productions and more. Some of his works include 2020 documentary Surviving Joe Exotic, My Pack Life on Discovery+ and Basketball (and Other Things) on Hulu.

According to the announcement, Luce will utilise his 20-year career in production to create a range of content for XSET such as comedy, unscripted, documentary, animation and competition videos / series.

Regarding the appointment, XSET CEO Greg Selkoe commented: “Make no mistake — XSET will become a content powerhouse for gaming, lifestyle and culture and David will be leading this charge as our Chief Content Officer. He, along with superstar director Riley Robins, will authentically bring to life all of the personalities, creators and stories within our organisation and outside it.”

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He continued: “David’s video content will showcase the cultural nuances that are expected by XSET’s diverse fans and the larger gaming community. Having worked in Hollywood, David knows everything from gaming to fashion and pop culture, but also possesses the rare ability to produce genuine, raw street-level content, making him the perfect fit for this role.”

Luce’s appointment comes at a time of transition for the esports organisation, particularly from a C-level and personnel front. Earlier this month XSET Co-owner and Chief Experience Officer Rob Martin stepped down. Meanwhile, Marco Mereu, the organisation’s Co-founder, left in 2022 and launched another team called M80

Tom Daniels
Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.