Finnish esports organisation ENCE Esports has announced a new venture with its Creators Program.
ENCE has partnered with influencer marketing firm Noord Agency on the project. It aims to grow its roster of talent, as well as help develop a professional ecosystem for content creation in Finland.
ENCE is the largest esports organisation in Finland, known mostly for its CS:GO team and its success in StarCraft 2 with Joona “Serral” Sotala, one of the most prominent StarCraft players to come from Europe. ENCE is also very active in its home country, supporting both the professional and grassroots scenes in Finland.
The new initiative aims to further professionalise content creation in Finland, according to ENCE. Currently, the programme is focused on Finnish creators, with an aim to expand to other Nordic countries and the rest of Europe in the future. The announcement of the programme was made in conjunction with the signing of Rasmus “Rapsu” Virtanen as a content creator for the organisation.
Noord Agency, a Finnish company, will work with ENCE to provide support for content creators that are signed by the organisation. According to ENCE, Noord will “help them harness the full potential of the Creator team and offer them better opportunities and expert help in multiple areas, such as marketing and development.”
Joona “natu” Leppänen, ENCE Marketing Director, said: “We want to help professionalise the whole gaming creator and streaming genre in Finland.
“Utilising our great content and media teams, and working together with our partner Noord Agency, we help our creators grow their channels, improve their craft and give them more opportunities to work with some of the best brands in gaming and esports.”
