Finnish esports organisation ENCE has announced a partnership with Danish audience analytics firm Cavea.
As a result of the deal, the organisation will use data and automated reporting to improve its commercial operations and increase the value for existing and future partners.
The organisation will also utilise Cavea’s products to better understand and serve its audience in a bid to fuel growth. Financial details or the length of the partnership were not disclosed.
This is not the first esports-related collaboration for Cavea, as the analytics firm’s roster of partners also boasts the likes of SKADE, Heroic, Swedish organisation Alliance, Dubai-based YaLLa Esports and OverActive Media, among others.
On the other hand, ENCE has active deals with brands such as Logitech, Red Bull, delivery company Wolt, and gaming chair manufacturer noblechairs. Most recently, the organisation joined forces with telecom company Elisa to invest in Finnish esports events and the regional scene, as well as create content together.
Mika Kuusisto, CEO of ENCE, commented on the partnership: “We are happy to partner with Cavea to provide more granularity across our commercial activities. We want to better understand the value of our media and further strengthen our data-driven decisions to serve our community and partners the best way possible.”
Founded in 2013 by Petri Hämälä and Mika Kuusisto, ENCE currently fields rosters in CS:GO, StarCraft II and PUBG. Over the course of 2022, ENCE also launched its own CS:GO Academy, coached by former pro player George ‘Whitey’ White.
Its Starcraft II player, Joona ‘Serral’ Sotala, is also one of the most successful players in the scene currently, becoming the first non-Korean to take the Global Championship at BlizzCon 2018.
Overall, Finland has made significant progress as a rising giant in the esports scene, as it was one of the first few countries to recognise pro players as athletes in 2017. Moreover, it has produced some of Dota 2’s more prominent names, such as Jesse ‘JerAx’ Vainikka and Topias ‘Topson’ Taavitsainen.
