Gaming data company GRID Esports has announced a collaboration with betting and gaming solutions provider BETER.
As a result, the multi-year agreement will see GRID provide its data to BETER, enabling it to expand into new titles such as VALORANT.
BETER also aims to utilise GRID’s data modelling capabilities. In addition to VALORANT, BETER plans to add new titles to the platform. Details on which titles were not disclosed.
Founded in 2018, BETER has rapidly expanded within the betting industry. In January, it expanded its esports portfolio by including Dota 2 tournaments. In November 2022 it became the odds provider for BODEX, an odds integration platform from Bayes Esports.
For GRID, the deal is the fourth secured in February alone. In addition to providing its data services to Dota 2’s Lima Major, the provider secured a partnership with esports betting company DATA.BET where the two parties will collaborate to improve the offerings of esports betting operators.
Alongside providing data to a variety of rights holders, GRID is also the organiser of the Champion of Champions Tour (CCT) CS:GO circuit. The global circuit recently announced a partnership with sports subscription platform DAZN.
Mikael Westerling, Chief Sales officer at GRID Esports, spoke on the deal: “GRID and BETER are aligned in the understanding that secure, quality data can truly open the doors for innovation and growth within the betting space.
“We are looking forward to bringing even more value to the industry with the team at BETER and to creating the best possible experience for its users powered by GRID Data.”