Betting and gaming solutions provider BETER has become the official odds provider of BODEX, an odds integration platform by esports data company Bayes Esports.
The collaboration will see odds, from a range of sources, be integrated into a single platform.
The deal expands on a previous partnership between the two companies, which was only extended in September this year. BETER provides a variety of betting products and services in esports, including the organisation of tournaments that viewers can bet on.
Additionally, the provider is part of the Bayes Esports Partnership Program which aims to develop new platforms that consider esports integrity alongside improving the quality of esports betting services.
Bayes Esports continues to consolidate its position as a leading player in the esports data sector. In recent months, the company has expanded into the United States and Canada in addition to securing a partnership with PUBG: Battlegrounds developer and publisher KRAFTON.
2022 has also been a year of growth for BETER. Alongside expanding its Bayes Esports deal, the company has appointed Evgeniy Bekker as its Esports General Manager and bolstered its esports iFrame solution with a new statistics widget. This widget aims to provide additional data on CS:GO and Dota 2 matches.
Gal Ehrlich, CEO of BETER, spoke on the deal: “Esports is one of our flagship products and our continued partnership with Bayes is a significant part of our strategic development which is to provide bettors with the best betting experience possible, creating a credible and trusted industry.
“We believe in the vision of BODEX. It will help to increase coverage of esports tournaments and will allow the development of market innovations for the next generation of customers.”