French esports organisation Team Vitality has unveiled its first women’s League of Legends roster, in collaboration with supermarket chain ALDI.
In the announcement, Team Vitality stated that the launch of the ‘French Bees’ signifies a ‘strategic turning point’ for its current structure.
The French Bees become the seventh team to fall under Team Vitality’s banner, joining the likes of its CS:GO, Rocket League and other League of Legends rosters, the latter of which competes in the LEC.
The objective of the French Bees is to start competing in a number of regional tournaments over the course of 2023. Starting with the MasterCard Nexus Tour, the team also plans on competing in a number of French LAN events in addition to competing in the Women’s League.
ALDI will support the roster through a number of promotional activations, alongside having its logo displayed on Team Vitality’s jerseys during tournaments. The supermarket chain has partnered with the organisation since January 2021 after securing a three-year deal.
Team Vitality isn’t the only French organisation to field a female League of Legends roster. In September 2022, G2 Esports unveiled its G2 HEL roster and the team recently competed in the NLC 2nd Division 2023 Last Chance Qualifier, losing out in the quarter finals.
Fabien ‘Neo’ Devide, President and Co-founder of Team Vitality, spoke on the expansion: “We are very proud to present our first all-women team within Team Vitality. Through this new academy project, we remain faithful to our strategy of identifying, developing and promoting talent.
“We hope that this team will go as far as possible in the competition and help pave the way for the further development of women’s esports in France.”