Formula One team Williams Racing has announced a multi-year partnership with global oil manufacturer Gulf Oil International.
Alongside supporting the team and its driver academy, Gulf will also join forces with Williams Esports, the team’s sim racing division.
According to a release, the Gulf logo will appear on the apparel of Williams Esports alongside its other partners that include sim racing hardware manufacturer Fanatec and peripherals brand Razer.
Additionally, the collaboration between Williams Racing and Gulf will allow the oil manufacturer to reach new audiences through a range of activations. Details on the activations were not revealed.
The partnership with Williams Racing marks Gulf’s first foray into the esports industry. The company, however, is no stranger to real-world racing, having collaborated with McLaren throughout 2022. Gulf becomes the ninth partner of Williams Esports, joining battery manufacturer Duracell, and PC manufacturer Chillblast on its expanding roster.
Aside from sim racing, Williams also features in Rocket League and Fortnite thanks to its partnership with UK esports organisation Resolve.
Mike Jones, CEO, Gulf Oil International, commented: “Gulf has a proud history in motorsport with some of the most iconic and respected teams, and Williams Racing is no exception.
“We are also excited to expand our foothold in motorsport through the Williams Racing Driver Academy and Williams Esports.”