Esports betting platform Rivalry has signed a partnership with Brazilian Counter-Strike content group Tribo.
Rivalry will develop content activations and campaigns with Tribo’s roster, which includes notable Brazilian names such as Alessandro ‘Apoka’ Marucci, André ‘Liminha’ Kenzo and Jean ‘mch’ Michel D’Oliveira.
According to a release, the partnership is centred around providing content that aims to engage the Brazilian Counter-Strike community. Tribo says it has a combined audience reach of over 2.7m followers across social and livestreaming platforms, which Rivalry believes will help the company grow its customer base in Brazil.
Some of the activations mentioned include livestreams, giveaways and in-person activations at major CS:GO events. The latter activation will see the creators provide live tournament coverage for their fanbase.
The first in-person activation will take place during the BLAST Paris Major, the last CS:GO Major ever before the game is overhauled to Counter-Strike 2, the next iteration of Valve’s FPS franchise.
Rivalry’s partnership marks yet another in what has been a busy year for the esports betting company, particularly when it comes to partnerships and major announcements.
In 2023, Rivalry has teamed up with the likes of RED Canids, Grayhound Gaming and VALORANT player Wardell. Moreover, the company recently announced a CAD $10m (~£5.8m) financing round, led by bookmaker Pinnacle.
Luis Gonçalves, Brazil Lead at Rivalry, commented: “Rivalry continues to develop passionate esports communities, enhancing the entertainment experience of being a fan.
“Partnering with this group of great influencers will continue to open up authentic opportunities to connect our brand to the Counter-Strike fandom in Brazil.”
Marucci also claimed in the announcement that Rivalry was a perfect partner for Tribo largely due to its “understanding of the esports audience and a partnership programme” that allows the group to interact with its audience as well as build its personel brands.
Alongside Tribo, Rivalry stated that it has a network of more than 100 gaming influencers across nearly a dozen markets.