Team BDS partners with apparel brand Champion

Team BDS / Champion
Image credit: Team BDS / Champion

Swiss esports organisation Team BDS has announced a new collaboration with US sportswear and apparel brand Champion.

The two companies have created a merchandise collection that includes t-shirts and a sweatshirt, and will be available through the Team BDS online store.

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Champion is one of the oldest sportswear brands in the world, known mostly for its sportswear and partnerships with the likes of the NBA, NFL, and FIBA in the past, as well as being the creators of the hooded sweatshirt.

The brand has been fairly active in the esports industry, notably being the apparel partner of the NBA 2K League and a number of esports organisations of all sizes.

The partnership with Team BDS is one of the more high-profile collaborations for the US brand, though it does not make Champion an official supplier of BDS. The deal, for now, is limited to the two brands collaborating on the merchandise collection.

The collection itself consists of a sweatshirt and two t-shirts, with an array of patches that can be mixed and combined with the sweatshirt to give it a unique look, according to BDS and Champion.

This is the last in a string of interesting partnerships for Team BDS. The company has recently signed partnership deals with Doctors Without Borders, as well as with the Web3 esports company XBorg.

The Swiss organisation is best known for its success in Rocket League, in which it is the reigning world champion, as well as its League of Legends team which competes in the LEC.

Jocelyn Roux, Managing Director of Team BDS, said: “Since 2019, Team BDS has never stopped performing and has established itself in just three years as a major global player in the esports scene. Today, with our Rocket League World Champion title, our goal is to continue to grow and establish our image by multiplying sporting victories and collaborations.

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.