North American esports organisation 100 Thieves has announced it will host a watch party event for the finals of VALORANT Champions 2023.
The event will see a number of activations from 100 Thieves’ commercial partners as the organisation commemorates the season-ending VALORANT Champions Tour (VCT) tournament taking place in Los Angeles, California.
In addition to the activations, the 100 Thieves Summer Block Party will unveil “the launch and sale of a major collaboration.” Details on the collaboration were not disclosed and the all-day event will take place on August 26th.
Furthermore, attendees will have an opportunity to meet with 100 Thieves’ VALORANT players and talent from Los Angeles-based music company 88rising.
The VALORANT Champions marks the conclusion of the 2023 season. 16 teams from across the world are competing for a chance to become champion and win a share of $2.25m (~£1.77m) in prize money.
100 Thieves isn’t the only organisation creating VALORANT Champions activations. Prior to the tournament, North American organisation Team Liquid released a music anthem and video in collaboration with its long-time commercial partner Ailenware.
The 100 Thieves Summer Block Party will take place at the 100 Thieves Cash App Compound, a short distance from the KIA Forum where the VALORANT Champions final will take place.
Viewing parties continue to prove a popular option for organisations. In June 2023, Team Liquid and District E hosted a League of Legends viewing event.