UPDATE 24/8/23: The article has been updated to provide more accurate information that was provided to Esports Insider.
Esports industry veteran and Dignitas founder Michael O’Dell has announced he is joining PC hardware retailer SCAN Computers.
According to his LinkedIn post, O’Dell has been appointed as the Director of Pro Gaming and Esports for SCAN. O’Dell will head the company’s pro gaming unit while working closely with SCAN’s other departments.
O’Dell brings a great experience within the esports industry to SCAN. He was the founder of Dignitas, a highly regarded esports organisation in North America, and held several positions in the company from 2003 to 2019. After leaving Dignitas, O’Dell joined ReKTGlobal, the parent company of esports organisations Rogue and London Royal Ravens. ReKTGlobal was notably acquired by metaverse entertainment and production company Infinite Reality in 2022.
O’Dell held the position of Chief Gaming Officer for ReKTGlobal and Managing Director for the London Royal Ravens, the Call of Duty League franchise based in London, UK.
Besides working as a senior esports and gaming executive, O’Dell is an advisory board member for the British Esports Federation and owns the esports consultancy company Model Esports.
Interestingly, SCAN was one of the first brands to sponsor O’Dell’s esports organisation Dignitas in its early days.
SCAN computers is a prominent British B2B and B2C hardware retailer and supplier of business hardware and IT services. SCAN was first founded in 1987 and operates a number of separate brands catering to different types of customers.
These include SCAN 3XS, the company’s PC building brand, as well as Pro Gaming, Pro Audio, Pro Video and Pro Graphics divisions, each focused on a different market segment. The company also operates IT, AI, Cloud and Signage divisions for enterprise customers.