North American esports organisation Dignitas has secured a partnership with gaming chair manufacturer noblechairs.
As a result, the manufacturer will become the Official Gaming Chair of Dignitas.
As a partner of Dignitas, the organisation and noblechairs will join forces to release a co-branded gaming chair later this year. According to a release, the chair was co-developed by esports players and content creators representing Dignitas.
In addition, the partnership will result in Dignitas fans receiving a promotional discount on noblechairs products.
The deal marks the first time Dignitas has released a co-branded gaming chair since 2018. Prior to securing a deal with noblechairs, the organisation partnered with Raynor Gaming.
Since returning to the LCS, League of Legends’ top-tier North American league, in 2019, Dignitas has looked to further consolidate its position as a recognisable stakeholder in the industry. In March 2023, the organisation’s parent company New Meta Entertainment partnered with NXT Level as its partnership consultant and sales agency of record.
John Spiher, Senior Vice President of Partnerships at Dignitas and New Meta Entertainment, spoke on the deal: “Having the right equipment is paramount to our success, and chairs serve as the important foundation of one’s gaming setup.
“We are honoured to be working with noblechairs, and look forward to supporting our players better than ever. Together, we will collaborate on products that emphasize form and function, focusing both on comfort and driving culture forward.”
Founded in 2003, Dignitas is one of the oldest esports organisations in the world. The organisation currently fields rosters in League of Legends, Fortnite and Rocket League.