Global furniture manufacturer Herman Miller (MillerKnoll) and esports organisation G2 Esports have announced a partnership focused on co-creating a custom-branded gaming chair.
The new product is a Herman Miller Gaming Embody model featuring custom G2 branding. In total, 250 of the branded chairs have been produced and will be available to buy through the organisation’s website.
Herman Miller Gaming is the official division of furniture brand Herman Miller focused on producing gaming furniture. The gaming division was launched in 2020 through a partnership with peripherals brand Logitech G.
G2 Esports first partnered with Herman Miller in 2022 to equip its players and offices with Herman Miller tables, chairs and monitor arms. The partnership has now expanded to include a new chair that was co-designed with the esports organisation.
The new chair is the first time Herman Miller is collaborating with an esports organisation on a product.
Instead of creating an entirely new product, G2 and Herman Miller have decided to give an existing Embody model a major overhaul. The chair will be mainly black, with several red parts as homages to G2’s brand identity. Herman Miller also noted that “the chair features a special RF weld design, reflecting the G2 logo geometry through an arced v-shape.” More information on the design itself will be available at launch on September 26th.
Alban Dechelotte, CEO of G2 Esports, commented: “At G2, we relentlessly push boundaries in esports and entertainment, driving towards unparalleled success. Collaborating with esteemed partner Herman Miller, we’ve redefined the pinnacle of gaming chairs.
“Our 2023 has been exceptional, both in action and strategy, recognizing the slender margins that define triumph. Optimal gear undeniably empowers our players, and we’re thrilled to unveil this exclusive product to the wider esports and gaming world.”