The esports branch of French sports club Paris Saint-Germain (PSG) has announced a Dota 2 partnership with Qatar-based esports organisation Quest Esports.
The two parties will unveil a Dota 2 team called PSG Quest, which will be jointly operated by PSG Esports and Quest Esports in the future. The new team name will debut at The International later this month.
The partnership with Quest Esports comes a short time after PSG and LGD Gaming ended their naming rights partnership, retiring the PSG.LGD brand. The Chinese organisation originally partnered with PSG in 2018 and noted that the two parties did not extend the partnership after it ran its course.
PSG has, however, found new partners in Quest Gaming, a Qatar-based organisation most known for its Dota 2 team. Aside from operating Dota and PUBG Mobile teams, Quest Esports is involved in the Qatar grassroots esports scene. The organisation also has a roster of influencers and an educational programme for both content creation and esports. Quest Esports has headquarters in Qatar and Turkey.
The organisation is notably a partner of the Qatar Football Federation and several other government initiatives, as well as Amazon, Shelter Group and Dell.
Outside of esports, PSG has notable ties with the State of Qatar. Back in 2011, State-backed fund Qatar Sports Investments purchased the football club.
Although the details surrounding the partnership are slim, it is expected that PSG will adopt a similar approach to its previous ventures. This typically includes PSG lending its name and branding as well as financially supporting the roster while Quest Gaming handles the team’s esports-focused operations. Alongside Quest Esports, PSG has similar collaborations with Talon Esports (League of Legends) and Tundra Esports (Rocket League).
The team, which is based in Istanbul, will use the PSG Studio in the club’s head office located in the Boulogne-Billancourt part of Paris.
Paris Saint-Germain Chief Brand Officer, Fabien Allègre, commented on the partnership: “We are delighted to announce an exciting new Esports adventure for Paris Saint-Germain. It gives us great pride today to be unveiling our Dota 2 team PSG Quest, which will wear the club’s colours with distinction in the biggest gaming competitions.
“In the process, the club is continuing to pursue its ambition of breaking into the global Esports elite and to continue entertaining and enthralling non-traditional football audiences.”
