Esports performance consulting agency Achieveminds has announced a partnership with Iceland-based fish oil supplement brand Dropi.
According to a release, the partnership aims to help Achieveminds esports players maintain peak performances during esports competitions.
Achieveminds’ Founder Fabian Broich (formerly EXCEL ESPORTS’ Head of Performance) told Esports Insider that the deal will see players and coaches within the agency receive a monthly supply of Dropi products designed to incorporate omega-3 into their daily routines.
This initiative aims to enhance Achieveminds clientele’s overall well-being by utilising the benefits of omega-3. The release notes that some benefits include elevating cognitive function and alleviating stress to bolstering endurance and energy levels.
Founded in 2021, Achieveminds’ clientele portfolio includes talents primarily within the League of Legends ecosystem. According to its website, this includes the likes of Elias ‘Upset’ Lipp, Patrik ‘Patrik’ Jírů, and Erlend ‘nukeduck’ Våtevik Holm.
Achieveminds looks to combine its expertise in performance coaching with nutrition, creating a path for esports athletes to become healthier by maintaining optimal health and mental states.
Last year, the company also partnered up with Talent Pathway iD (TPiD), a research-driven technology company that uses AI to provide organisations with data insights, as well as professional clothing brand Engelbert Strauss.
An emphasis on player health in esports has become more and more relevant over the last few years. Some notable activations and partnerships this year include tournament organiser BLAST launching an ‘Away from Keyboard’ initiative to promote healthy lifestyles and UKETC members teaming up for a mental health initiative.