Fashion retailer boohooMAN has announced a partnership EA FC community platform and esports organisation FUTWIZ.
The deal will see boohooMAN branding appear on FUTWIZ jerseys at the upcoming EA FC Pro Open. Moreover, both brands will look to collaborate on a range of activations.
The partnership with FUTWIZ will be focused on the upcoming EA FC Pro Open, an EA FC tournament starting on November 27th. FUTWIZ’s player, Mark ‘Mark11’ Zakhary will represent the organisation at the event and showcase the new kit.
The deal was negotiated by media agency PHD Media, the agency told Esports Insider.
The EA FC Pro Open is a part of the new ecosystem revamp for the EAFC franchise and is a competition open to any interested players from ten major regions. The tournament features a $1m (~£818,300) prize pool and will finish in February 2024.
The two brands announced plans for collaborations on digital branding, social media, content, websites and other platforms, but did not announce any specifics.
BoohooMAN is a sub-brand of Boohoo Group, a British fast fashion retailer founded in 2006. The boohooMAN brand focuses on men’s apparel and fashion aimed at teenagers and young adults.
Interestingly, this is not the first esports-focused deal for the brand, having worked with Kairos Media to create activations and campaigns focused on Call of Duty.
Dan Bellis – CEO of FUTWIZ at Wiz Media Ltd, commented: “We’re thrilled to be announcing our partnership with boohooMAN! It was very clear from early discussions how ambitious they are with their plans for gaming and content, their exceptional track record with activations speaks for itself so we’re delighted that they have put their trust in us for EA SPORTS FC.
“This is an exciting multi-faceted partnership that will thrive across all of our platforms – web, social, and content along with the in-game and event activations. “
UPDATE 23/11/2023: This article was updated to include detail about the agency that negotiated the deal.