Esports and gaming cafe chain SideQuest has announced a series of watch parties that will take place during the later stages of the 2023 League of Legends World Championship.
SideQuest locations will offer special discounts for drinks and are open longer hours from the event’s Quarter Finals until the League of Legends World Championship Finals. Moreover, the chain will host activations and promotions for visitors and fans.
SideQuest is a UK-based chain of gaming cafes and LAN centres, created in 2022 after Wanyoo UK rebranded its UK operations. The LAN centre chain has organised watch parties in the past for the 2022 Worlds Final. According to a release, it credits the success of that event as a main driving force for the enhanced experience this year.
The company has announced that watch parties will start on November 2nd, which coincides with the first match-up between NGD and Weibo Gaming. The quarter-finals will see the likes of Gen.G, T1, LNG Esports and JD Gaming compete for a spot in the next stage. Weibo Gaming already advancing to the semifinals after beating NRG.
Watch parties will start at 8 am every day, but Charing Cross, Coventry, and Elephant Park locations will be open all night and organise special activities during the buildup to the matches in the morning. Although further details were not disclosed, SideQuest did note that visitors can expect “special surprises” and gifts from Riot Games.
SideQuest announced that a special new drink will be offered during the watch parties, called the Summoners Cup, and inspired by the design of the League of Legends World Championship trophy.
The League of Legends World Championship is currently underway and has so far seen decent results from a viewership perspective. According to esports data platform Esports Charts, Worlds 2023 has currently surpassed the 2018 edition and is currently at around 1.95m peak viewers, a number set to improve before the event’s end later this month.