A new player has emerged in the esports talent industry, called TVRN (Tavern). The company has officially launched operations and is fronted by esports and gaming industry veteran Britanni Johnson.
TVRN will work with esports and gaming talent on one side and brands and events on the other to help talent find work, and for event productions to acquire the best individuals.
Britanni Johnson has worked in the esports and gaming industry for over 10 years, taking on a variety of roles including hosting and voice acting. Throughout her career, she worked with the likes of G2 Esports (Head of Creators) and Dexerto (Director of Influencer Relations) and is known for portraying Angel in the Borderlands franchise.
Johnson said that the desire to create a new brand came from the fragmentation of the esports and gaming events market. As such, TVRN aims to be the proverbial bridge to help connect industries with talent.
The brand has announced that its initial offerings will be focused on “curating the most creative, diverse, and up-and-coming gaming and esports talent for brands and productions to discover”. Initial signups include companies such as Red Bull, 343 Industries, Riot Games and Epic Games as well as well-known talent like Katie Bedford, Jacki Jing, Goldenboy and Gojj.
TVRN said that its emphasis on brand fit, game and product knowledge, geographic location, event format and media platform expertise is what makes it stand out from other talent-focused companies in the esports and gaming fields. The company also noted that it aims to release expanded capabilities and resources in 2024, including the ability for agencies to use the platform and submit talent rosters, as well as certifications and specialisations for talent.
Britanni Johnson, Founder of TVRN, commented: “TVRN is the bridge that enables mutual discovery – a digital meeting place. It’s an inclusive space that promotes and fosters not only established talent, but up-and-coming talent as well. Through this accessible model, I’m thrilled that TVRN will ultimately encourage more diverse voices within our industry.”