Tekken World Tour returns in 2024; partners with Chipotle, Venum and Victrix

Tekken World Tour returns in 2024; partners with Chipotle, Venum and Victrix
Image credit: Tekken World Tour

Game publisher BANDAI NAMCO Entertainment has announced the return of the Tekken World Tour for 2024.

The tour will now integrate EVO Japan 2024 into its calendar, with Chipotle, Venum and Victrix by PDP joining the league as commercial partners.

The Tekken World Tour is the highest tier of competition in Tekken, a fighting game franchise created in 1994. The game’s newest iteration, Tekken 8, is set to be released in late January 2023 and replaces Tekken 7 as the title played during the World Tour.

The competition will start on April 13th during EVO Japan and BANDAI NAMCO announced that all stops of the World Tour will be in-person events. There will be four types of competitions during the World Tour: Master+, Master, Challenger and Dojo. The players will earn points which are then used to rank them on a global leaderboard. The best point earners from global and regional leaderboards will get the chance to advance to the Global Finals, the last event of the competitive Tekken Season.

This year’s edition of the EVO Japan tournament will see the best Tekken 8 players compete at the two Master+ qualifying events in April. The Master+ events are the highest-rated events in Tekken esports. In addition, the game’s developer announced that interested third-party organisers can apply to host Dojo tournaments around the world.

To support the new season, BANDAI NAMCO announced three initial partners for the World Tour. American restaurant chain Chipotle will be joined by boxing apparel brand Venum and hardware brand Victrix. Alongside appearing at events and in activations, Venum will offer clothing inspired by Tekken characters Marshall Law, Paul Phoenix and Jin Kazama. Moreover, Victrix will create a series of eight special edition Tekken 8 controllers.

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.