Sports and esports betting company Rivalry has partnered with ex-professional League of Legends player and creator Filipe ‘Ranger’ Brombilla de Barrios for the CBLOL, League of Legends’s premier competition in Brazil.
According to a release, Ranger will collaborate with Rivalry on content and activations. This includes offering meet-and-greets and special promotions for fans to bet on esports matches.
Ranger will also be featured on livestreams alongside Ilha das Lendas, a top League of Legends content group, throughout the CBLOL season.
Ranger has an extended career in League of Legends esports, having played for Brazilian teams such as FURIA and Flamengo. The former player also participated at Worlds and MSI back in 2018. Recently, the Brazilian pivoted towards content creation after spending the previous season at Los Grandes.
According to the betting company, Ranger is the latest creator to join Rivalry’s roster of over 100 gaming influencers which are present across several markets. Last year, Rivalry partnered up with Gustavo ‘Baiano’ Gomes for the 2023 League of Legends World Championship, showing the company’s commitment to the Brazilian esports market.
Luis Gonçalves, Rivalry’s Brazil Country Manager, commented: “Ranger is a well-respected professional player and beloved personality in League of Legends, he’s the GOAT.
“Our creator strategy is to always lead with entertainment and enhance the connection between fan and sport – we think Ranger is an ideal partner to help us achieve that.”
In November 2023, the company released its financial results for Q3 2023, which reported a net loss CAD$ 5.6m (~£3.2m). The company, however, recorded increased revenues and secured an investment CAD$14M (~£8.1m) to accelerate its growth and development of new products. Thee company hopes to become profitable in the first half of 2024.