the*gamehers joins forces with Zenni Optical

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Female-focused gaming and esports community platform the*gamehers has announced a partnership with online eyewear retailer Zenni Optical.

As a result of the deal, the retailer will assist with the integration of eye health education into the platform’s initiatives taking place throughout 2024.

ESI Lisbon 2024

The partnership between the*gamehers and Zenni Optical commences on March 1st at the*gamehers Awards, an awards ceremony highlighting the contributions and talents of women in the gaming and esports industries. In addition, the two parties will collaborate on ambassador programmes for content creators.

Alongside raising awareness of the importance of eye care in gaming and esports, Zenni Optical will launch a collection of frames with a wide range of designs that are inspired by the*gamhers community.

Founded in 2019, the*gamehers has expanded into one of the largest communities for female and femme-identifying gamers to interact in an inclusive environment. In Spring 2024, the platform will host a Professional Bootcamp, an event bringing industry stakeholders together to share insights and advice with aspiring content creators, gamers, and industry professionals.

Zenni Optical becomes the eleventh partner of the*gamhers. In 2024, the eyewear retailer also continues to expand its esports portfolio. In January, it partnered with North American esports organisation Ghost Gaming to launch activations highlighting the retailer’s eyewear collection.

Rebecca Dixon, CEO of the*gamehers, spoke on the deal: “We are delighted to partner with Zenni Optical, whose commitment to innovation, inclusivity, and accessibility for all perfectly aligns with our mission.

“This ‘perfect pair’ look forward to shaping the future of gaming through collaborations that promote education, connection, health, empowerment, and creative expression.”

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.