North American esports organisation NRG and digital media brand Full Squad Gaming have announced a partnership with electronics manufacturer Samsung.
As a result of the deal, Samsung will have full naming rights to NRG’s PUBG Mobile team. Moreover, the manufacturer will collaborate with Full Squad Gaming on a range of activations.
NRG’s recently-signed PUBG Mobile team will be renamed to NRG Galaxy with Samsung becoming its exclusive mobile partner. The partnership will also see Samsung’s Galaxy S24 Ultra smartphone integrated into the team’s social media posts.
In addition to embarking into mobile esports, NRG’s Full Squad Gaming will host a gaming tour visiting colleges across North America. According to a release, the tour will feature ‘high-profile FSG talent’ and looks to provide students with opportunities to win Samsung products by competing in challenges using Galaxy Z Series phones.
Alongside the college tour, Samsung becomes the presenting partner of Full Squad Gaming’s Squadcast TikTok gaming show. Episodes will be filmed on Samsung devices while the Galaxy brand will be integrated into the content.
NRG, Full Squad Gaming, and Samsung are also set to join forces to host the Samsung Game Jam, a competition aiming to scout aspiring mobile gaming talent. Participants will compete for a ‘significant cash prize’ and a chance to showcase unreleased games to a wider audience. Further details have yet to be revealed.
NRG continues to consolidate its position as one of North America’s largest esports organisations. In March 2024, the organisation partnered with restaurant chain Panda Express.
Andy Miller, CEO of NRG, spoke on the deal: “The launch of the NRG Samsung team, and this partnership with Samsung, marks a significant milestone in our journey.
“By harnessing Samsung’s technological prowess, together, we’re embarking on a journey to create unforgettable experiences, foster a global gaming community and prove that the future of mobile esports is bright and boundless.”
