Gaming, esports and lifestyle brand 00NATION has announced that it will host an activation at the UK’s Tape London club on April 24th.
The event, called ‘Game Night’, will be invite-only and features streamers, creators, and esports athletes for a night of giveaways, gaming and entertainment.
00NATION is an esports organisation based in Norway that is most known for fielding a CS:GO roster that included Marcelo ‘coldzera’ David, one of Brazil’s most notable players. The organisation has a strong lifestyle segment and has made moves outside of esports through collaborations, merchandise, and other ventures, which includes its Game Night activation.
The venue, Tape London, is known for hosting high-end parties and exclusive events. Tape London actually has an interesting background in esports with the night club investing in UK esports organisation Team Delirium in 2022.
The event itself will be the tenth edition of the Game Night, with previous editions hosted in several interesting locations, including Oslo and Stockholm. The organisation noted that the London event will be the largest Game Night yet, and will be an invite-only event aimed at esports and gaming influencers and creators. 00NATION said that Fortnite professional player MrSavage, EAFC streamer Bateson, Call of Duty creator BennyCentral, and others are set to appear at the event.
The central competition of the Game Night will take place on wrestling game WWE2K24, with the winner taking home a cash prize. Additional gaming areas featuring Call of Duty, EAFC, and Fortnite will be located in the nightclub. Interestingly, a nail salon and a tattoo artist will be available in the club.
00NATION was recently revealed as the mystery investor in UK-based esports organisation Guild Esports, investing £500,000 in Guild in 2023 through the purchase of shares in the company. The two companies are also in talks of broadening their partnership and a potential new round of investment, but further details were not disclosed as of now.
