Trading platform DLSM has partnered with tournament organiser BLAST to become the exclusive trading partner for the BLAST Premier: World Final 2024 at the end of the month.
The Counter-Strike 2 event is set to take place in Singapore at the Resorts World Convention Centre and will see the trading brand integrated with physical and digital branding as well as dedicated broadcast segments.
The eight Counter-Strike squads attending the World Final, which include the likes of G2 Esports, Team Vitality, and NAVI will compete for a share of the $1m prize pool (~£762,530). The tournament will be the season’s ending event, following the BLAST Premier: Fall Final which is currently the most-watched BLAST Premier tournament of the year.
DLSM is a global trading platform that provides retail investors with a reward-based platform to invest in global markets. Aside from DLSM, BLAST has also partnered with multi-national consumer goods company Unilever for the World Final as Unilever’s food brands Knorr, Unox and Pot Noodle will become ‘Official Convenience Meals Partners’.
The tournament organiser is also partnered with AEG Presents Asia, one of the largest entertainment companies in the region. In August, it was announced that BLAST will be hosting esports events in Singapore for both 2024 and 2025, with BLAST Dota Slam being next year’s event.
Alexander Lewin, SVP of Commercial Revenue for BLAST commented on the partnership, stating: “We are thrilled to welcome DLSM as our Official Trading Partner for the 2024 World Final. This partnership reflects our shared commitment to innovation, and together, we aim to elevate the fan experience by integrating DLSM’s cutting-edge trading platform into the excitement of the tournament.
“The World Final in Singapore promises to be one of the biggest esports events to ever take place in Singapore, and we are excited to see DLSM be a part of this landmark event.”
At the time of publication, the financial terms of the partnership have not been disclosed.
